Rajnikanth

 Expedia, the world’s largest online travel company, recently launched its 360 deg brand campaign - “Across the world, there’s one word for travel: Expedia”. The campaign is designed keeping in mind the travel proposition offered by Expedia to consumers in India and globally, creatively positioning Expedia as a brand synonymous with offering the best travel experience to customers.  Expedia has been positioned as a synonym to Travel and the binding factor for travellers across the globe.

The campaign aims to establish Expedia’s leadership position in the online travel space. The idea is to connect travellers across the world with Expedia being the common factor cutting across regions, languages and cultures. Read more