Expedia brand launch

Expedia rolls out its first 360 degree Ad Campaign in India

On March 15, 2012 at 06:34 AM
Expedia rolls out its first 360 degree Ad Campaign in India

 

Plans to spend Rs 55-60cr to augment brand recall to top 3 by 2012

Expedia, the world’s largest online travel company, has announced the launch its first ever 360 degree advertising campaign including TV commercials in India.  Conceptualized by India’s leading advertising firm, Lowe Lintas, the campaign centers focuses on ‘Expedia- one word for travel’, a brand name that works as a binding factor for travelers globally. The campaign has been rolled out nationally across print, digital, radio and television mediums. The advertisements will also be screened at about 150 leading cineplexes in the country. Read more

Expedia ramps up operations in India, appoints General Manager

On August 30, 2011 at 06:40 AM
Expedia ramps up operations in India, appoints General Manager

New Delhi, August 25th, 2011: Expedia.co.in, the world's largest online travel company, today announced the appointment of Vikram Malhi as the General Manager for its operations in India.  Vikram will be based out of Gurgaon and will report to Dan Lynn, CEO, AirAsia Expedia. In this new role, Vikram will be responsible for driving Expedia's business strategy which is aimed at capturing the brand’s position as the top Online Travel Agency (OTA) in India. Read more