Play with Expedia, watch the Barclays Premier League live in London
New Delhi, February 15th, 2013 - You are fast... But are you fast & sharp enough to score the best time when you ‘Go for Goal’? The new facebook application by Expedia, tests the players’ speed and agility under pressure and time. Once the game starts, the player needs to look out for a silver whistle that peeks out from behind the Expedia suitcases and click on these suitcases, while being careful to not click on a decoy or incur extra time. A successful click clears the suitcase and the players need to clear all in the best time to win.
The players with the best time stand to win a chance to watch the Premier League Match Officials and their favourite Barclays Premier League Team live along with a fully paid trip to London, covering all expenses including air tickets, hotel accommodation, visa and taxes. ‘Go for Goal’ is available at Expedia’s Facebook and Twitter pages till Feb 18th, 2013.
Mr Vikram Malhi, Country Head, Expedia Indiasaid, “This application will help us to reach out to our target audience i.e. the young evolved consumer between the age groups of 25 to 35 and sports enthusiasts who are mainly the experimental and experiential consumers. This set of consumer is very active on social platforms and these channels play an important role in influencing their travel demand”.
Recently, Expedia signed a one year deal to become the Official Sponsor of Professional Game Match Officials Limited (PGMO). As per the deal, Expedia brand will be seen on the shirts of match officials at the Barclays Premier League, the npower Football League, The FA Cup with Budweiser, the Capital One Cup and other domestic, professional matches.
The sponsorship gaveExpedia, the access to over 2,500 professional football matches, with an estimated cumulative global TV audience in excess of five billion. Football is a global sport that attracts over 1.2 billion viewers across the Asian region. Through the partnership Expedia hopes to connect with customers and highlight how it can help people to make the right travel decisions for their unique needs by providing ready access to over 400 airlines and 160,000 hotels together with advanced tools.
AirAsiaExpedia is the joint venture company between the world's leading online travel company, Expedia Inc. and the world's best low cost airline, AirAsia. Headquartered in Singapore, AirAsiaExpedia operates Expedia’s businesses in India, Japan, Southeast Asia and East Asian markets and the AirAsiaGo.com business across Asia.
In India, AirAsiaExpedia operates Expedia.co.in, a full service business helping Indian travellers plan and book their travel by offering them a comprehensive inventory of hotel accommodation, flights and tourist attractions from across the world. In addition, Expedia also has hotel-only sites operating in Malaysia, Indonesia, Thailand, Philippines, Hong Kong and Korea, along with its established businesses in Singapore and Japan. Its comprehensive inventory features more than 160000 hotels, 400+ airlines and 7000 holiday activities and attractions from across the world.
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Swati Guwalani/ Ankita Juneja