Corporate News and Innovation

Expedia Ties Up With redBus: - Travelling By Road Gets More Hassle-Free

On August 07, 2012 at 07:38 AM
Expedia Ties Up With redBus: - Travelling By Road Gets More Hassle-Free

    

Expedia.co.in, the world's largest online travel company and RedBus, India’s largest bus ticketing company, announced their partnership; thus making Expedia- a one stop shop for travel planning.

In its pursuit to offer a localized and complete travel booking solution to the Indian consumer, Expedia announced the addition of the facility of booking bus tickets to its existing range of services for their customers. After the recent launch of the visa services, this is another initiative from Expedia keeping in mind the comfort and needs of the Indian traveller. Expedia will launch an introductory offer- Rs 500 off on bus tickets with every hotel that is booked. Read more

Expedia Tickles Funny Bone With New Viral Video

On July 19, 2012 at 01:43 PM
Expedia Tickles Funny Bone With New Viral Video

 

 

 

 Expedia, the world’s largest online travel company, recently launched its 360 deg brand campaign - “Across the world, there’s one word for travel: Expedia”. The campaign is designed keeping in mind the travel proposition offered by Expedia to consumers in India and globally, creatively positioning Expedia as a brand synonymous with offering the best travel experience to customers.  Expedia has been positioned as a synonym to Travel and the binding factor for travellers across the globe.

The campaign aims to establish Expedia’s leadership position in the online travel space. The idea is to connect travellers across the world with Expedia being the common factor cutting across regions, languages and cultures. Read more

Expedia Partners With Thomas Cook To Offer Visa Services

On July 19, 2012 at 01:17 PM
Expedia Partners With Thomas Cook To Offer Visa Services

 

The world’s largest online travel company, Expedia.co.in today announced their tie-up with Thomas Cook Visa & Passport Services, a business division of Thomas Cook (India) Ltd (TCIL), the largest integrated travel and travel related financial services company in India, to providea range of visa assistance services to its customers. Expedia India has waived the visa processing charge for its customers booking international flights and packages.

Thomas Cook Visa & Passport Services will provide end to end visa related services to Expedia India’s customers via an xml based web services. Read more

The Best Travel Portal – International, That’s Expedia

On May 08, 2012 at 10:03 AM
The Best Travel Portal – International, That’s Expedia

New Delhi, May 04 2012: Expedia, the world’s largest online travel company, has been conferred with the reader’s choice award for “The best Travel portal- International”, at an event hosted by The Lonely Planet Group. Mr. Vikram Malhi, Country Head, Expedia Indiarepresented the Expedia India team at the event and accepted the esteemed award. The winners were chosen by readers who voted through a poll conducted both online and via the magazine. Read more

Expedia rolls out its first 360 degree Ad Campaign in India

On March 15, 2012 at 06:34 AM
Expedia rolls out its first 360 degree Ad Campaign in India

 

Plans to spend Rs 55-60cr to augment brand recall to top 3 by 2012

Expedia, the world’s largest online travel company, has announced the launch its first ever 360 degree advertising campaign including TV commercials in India.  Conceptualized by India’s leading advertising firm, Lowe Lintas, the campaign centers focuses on ‘Expedia- one word for travel’, a brand name that works as a binding factor for travelers globally. The campaign has been rolled out nationally across print, digital, radio and television mediums. The advertisements will also be screened at about 150 leading cineplexes in the country. Read more