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Plans to spend Rs 55-60cr to augment brand recall to top 3 by 2012
Expedia, the world’s largest online travel company, has announced the launch its first ever 360 degree advertising campaign including TV commercials in India. Conceptualized by India’s leading advertising firm, Lowe Lintas, the campaign centers focuses on ‘Expedia- one word for travel’, a brand name that works as a binding factor for travelers globally. The campaign has been rolled out nationally across print, digital, radio and television mediums. The advertisements will also be screened at about 150 leading cineplexes in the country. Read more
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